About me
Hi, nice to meet you! My name is Désirée, but everyone calls me Dési/Daisy. A few years ago, I followed my heart and started my apprentice ship as a certified dressmaker, which I successfully completed in the summer of 2022. Currently, I am studying Fashion Design HFP at the STF in Zurich.
Since childhood, I’ve been fascinated by the Japanese culture and its fashion. I adored manga and anime, and I even sewed my own cosplays. I lived in Tokyo for 2 years and attended school there. It was during my time in Japan, influenced by the Japanese fashion scene, that I discovered my passion for fashion. With YUI I am fulfilling another dream.
My Vision
Yui is a popular Japanese girl’s name. It means “superior garment,” but it can also be written with characters that mean “dream” and “beauty.” With YUI, I want to make a statement against Fast Fashion and advocate for a more sustainable clothing industry. Sustainability and quality are very important to me. Additionally, I also want to take into account the preferences of my customers.